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Local Business Spotlight: Athletic Soles

Athletic Soles in Petaluma Storefront

Petaluma’s Best Athletic Wear Shop is in the Heart of Downtown!

Athletic Soles is a locally owned and operated athletic wear store located in the heart of Petaluma, CA, right under the iconic clock tower! This store has been a staple in the community for years and has established itself as a go-to destination for fitness enthusiasts and athletes alike.

An Ironman jersey, shoes, and medal displayedOwner Holly Wick is a lifelong fitness enthusiast who taught Physical Education in Sonoma and Marin counties for more than a decade. As an “All Word Triathlete” she competed in 4 Triathlon World Championships with some medals prominently displayed in the store to prove it! She started Athletic Soles to provide the community with high-quality athletic wear and equipment after seeing a lack and need for one in Petaluma. Her passion is to help people achieve their fitness goals and managed to build a team of knowledgeable and friendly staff who share that same passion.

At Athletic Soles, you can find a wide range of athletic wear’s top brands for the best prices, guaranteed. The store specializes in running shoes and has a vast selection to fit any foot type and running style. The staff at Athletic Soles are experts at fitting shoes and will take the time to ensure that you find the perfect fit for your feet. They encourage you to walk, run, dance, bike and more to see if your new shoes fit your needs, or bring them back for another pair.

In addition to shoes, Athletic Soles offers a range of athletic clothing and accessories. Whether you’re looking for shorts, leggings, shirts, or hats, you can find it all at the store. The store also carries a selection of fitness equipment, including foam rollers, resistance bands, and yoga mats.

Group of people and a dog in Athletic Soles store after a runOne of the things that sets Athletic Soles apart from other athletic wear stores is their commitment to the local community. The store provides local running and fitness events and is always looking for ways to give back. From pre-marathon trainings to a brisk run to the local pub, Athletic Soles enjoys getting Petalumans together to promote a healthier lifestyle. Peg and Holly even enjoy a nice early-morning hike when the weather is nice! Holly and her team are passionate about supporting the local community and are always happy to help out in any way they can.

Overall, Athletic Soles is a fantastic local business that provides the Petaluma community with high-quality athletic wear and equipment for the best prices. With a knowledgeable and friendly staff, a commitment to the local community, and a wide selection of products, it’s no wonder that Athletic Soles has become a go-to destination for fitness enthusiasts and athletes in the area.

An Interview with Owner Holly Wick!

Visit Petaluma’s Athletic Soles for your sportswear and running shoe needs!


49 Petaluma Blvd. N
Petaluma, CA 94952


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